Oba was a classified website based in Brazil set in three verticals: real estate, cars and second hand items. I had the chance to work on improving the project by delivering new areas, usability problem solving and optimization.
On a project as conversion oriented as this, every single detail counts. From button colors and labels to text field heights and text readability. Some parallel projects ensure the well functioning of the project ecosystem. Areas like user centers, data driven pages, signup flows were designed to do so.