This campaign was awarded Gran Prix - Titanium & Integrated Cannes Lions International Festival of Creativity 2013. When it comes to designing the digital platform that receives such a bold campaign, the main challenge is to create an environment where the UI itself becomes neutral, not shadowing the executed idea in any respect.

For this reason, the visual and interactive design blended in with the concept of sketches and picture frames, to present the idea one step at a time considering reading order, starting with the main video, rolling down to the sketches self-perceived and then as perceived by other people



Ogilvy Brasil


Agency: Ogilvy & Mather Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Roberto Fernandez /Paco Conde
AD: Diego Machado
CW: Hugo Veiga
Sketch Artist: Gil Zamora
Producer: Veronica Beach
Junior Producer: Renata Neumann
Business Manager: Libby Fine
CEO: Luis Fernando Musa
Group Account Director: Valeria Barone
Account Director: Ricardo Honegger


Visual Design, Interaction Design